Insights from the field.
Case studies, research insights, and thought leadership from our work across the drug development lifecycle. Real projects, real outcomes.
Our work in action.
Selected projects that demonstrate how we deliver insight across therapeutic areas, geographies, and research methodologies.
How Organisations License Scientific Content in the Age of AI
A leading scientific publisher needed to understand how organisations license peer-reviewed research — and how AI is reshaping those decisions. We recruited and interviewed 15 information buyers, procurement specialists and R&D leaders across the USA and Europe, then reported and presented the findings.
Measuring Brand Health Across Six Markets in Life Sciences
A global life sciences supplier wanted to test awareness and loyalty across its brand portfolio. We delivered 140 hour-long depth interviews over two rounds and six markets — recruitment, interviewing in every local language, and analysis of the full set.
Recruiting Lab Professionals for a Digital Experience Study
A digital agency needed 18 verified lab professionals for short video interviews about how scientists research, buy and use supplier websites. We handled recruitment, screening and handover end to end while the agency ran the interviews.
How a Lab Water Provider Strengthened Its Global Positioning
A global supplier needed to understand how lab professionals across three markets perceived their brand. We recruited specialists in the UK, USA, and China for in-depth interviews — delivering insights that reshaped messaging, positioning, and service strategy.
Sustaining a Global Buying Tracker Across Three Markets
A buying-preferences tracker now in its ninth wave — 546 interviews across three markets to tight brand quotas. Our team has worked on every wave since the programme began, the continuity that lets a nine-wave trend line stay comparable.
Uncovering Procurement Barriers in the UK Public Sector
A public sector organisation needed to understand why buyers weren't engaging. We delivered 80 CATI interviews with procurement professionals, identifying awareness gaps, satisfaction drivers, and specific barriers to adoption.
Reaching Hard-to-Access Specialists in the Gulf Region
Recruiting specialist clinicians in the Gulf is notoriously difficult. We engaged anaesthesiologists, nurses, and procurement professionals through in-depth interviews — revealing the key drivers behind product selection in a complex stakeholder environment.
Testing Brand Messaging with 50 R&D Professionals
A global client needed to know whether its messaging resonated with its target audience. We recruited 50 US life science professionals in research and manufacturing — delivering insights that sharpened communications and strengthened market positioning.
What are you trying to find out?
Every study on this page began as a brief we had not run before — an audience nobody could reach, an unfamiliar market, a method that needed adapting. Tell us what you need to know and we will tell you honestly whether we can help, and how we would go about it.
Tell us what you need →From our blog.
Thought leadership, industry analysis, and news from across the Ayesda Bio team.
The Future Geography of Science
Scientific leadership rarely disappears with a bang — it moves one grant, one laboratory, one scientist at a time. What we are hearing from scientists, and where the talent may be heading.
Read more →Welcoming Jacky Yuen to Ayesda Bio
Jacky joins as Scientific Advisor & Researcher, bringing a PhD in Biochemistry and a long track record as a biomedical educator and columnist — a scientist who communicates.
Read more →LabLive London 2026 — Ayesda Bio on the Show Floor
A day at the UK's annual lab-tech and life-sciences exhibition. What we noticed across the floor: compact-bench automation, software moving from peripheral to central, and supply-chain themes.
Read more →Introducing Ayesda Bio The Podcast
Explore the human stories, data, and biotech breakthroughs shaping the future of medicine. Stream Season 1 today.
Read more →The Strategic Importance of Healthcare and Biotechnology Market Research in West Asia
West Asia is rapidly advancing in healthcare and biotech, led by investment, innovation, and rising demand. How market research supports growth in Saudi Arabia, the UAE, and Qatar.
Read more →What the UK's New Data (Use and Access) Act Means for Businesses and Researchers
The UK's new Data (Use and Access) Act 2025 sets out rules for sharing customer and business data. It opens new doors for researchers while raising the bar for compliance, ethics, and data governance.
Read more →Emerging Challenges and Trends in Life Sciences
Ayesda Bio surveyed professionals in life sciences to uncover current trends and challenges, from funding cuts and supply issues to AI in research and advances in genomics.
Read more →Beyond the Incentive: How to Truly Engage B2B Experts
In B2B research, incentives help, but they are not enough. We focus on relevance, trust, and meaningful engagement to connect with true experts. Real insights come from real relationships.
Read more →Inside Qualitative Research: Flexible Support for Your Study
We recruit validated life sciences and B2B professionals and moderate complex and sensitive sessions — while you lead others. Seamlessly integrate our rigour into your study.
Read more →Ayesda Bio Secures Cyber Essentials Certification
Reinforcing our commitment to secure, compliant data handling in life sciences research. This milestone strengthens our cybersecurity posture and client trust.
Read more →Ayesda Bio Joins IQCS
Full IQCS membership following our first independent audit. The independent review process establishes trust while developing an ongoing improvement system for dependable, high-quality data.
Read more →Ayesda Bio Joins the MRBA as a Corporate Patron
Supporting the vital work the MRBA does across the market research industry — championing wellbeing and community in our sector.
Read more →Welcoming Eric Moderni to Ayesda Bio
Eric joins as Director of Panel Operations, bringing 20+ years of experience in expert panel development. Known for his hands-on approach and people-first mindset.
Read more →Ayesda Bio Named Gold Sponsor of the 2025 IQCS AGM & Quality Awards
Championing high standards in data collection and research excellence as a Gold Sponsor of the IQCS annual event.
Read more →Unlocking Renewable Heat: The Sand Battery's Potential for Life Sciences
Polar Night Energy's Sand Battery stores renewable electricity as heat in sand — offering low-cost, long-duration energy with potential for biotech and life sciences infrastructure.
Read more →